The Good Leadership Model

Good Leadership is not a mystery. The Good Leadership Model breaks it into Twelve Characters, arranged across three Domains and four Dimensions, so you can see exactly which part of your leadership to develop next.

The Good Leadership Model wheel showing the Twelve Characters across three Domains and four Dimensions

The model in 3D

Turn the wheel and explore the Twelve Characters across three Domains and four Dimensions in 3D.

Open the 3D model full screen

The Three Domains

Domains describe the reach of your leadership: inward to yourself, outward to the people around you, and wider still to your organisation and community. Strong roots in the inner Domain allow more stretch in the outer ones.

Domain of Self

The Domain of Self is the inner domain: your attitudes, thoughts, beliefs and feelings. It is where self-leadership begins, and strong roots here allow more stretch in the outer Domains.

Domain of Others

The Domain of Others is the domain of relationships: how you behave with family, teams and the people you lead. It is where inner work becomes visible.

Domain of Context

The Domain of Context is the outer domain: organisations, communities, society and stakeholders. It is where leadership reaches beyond the people you meet.

The Four Dimensions

Dimensions describe the kind of leadership work being done. Each one opens with a question, and each Domain contains all four.

Understanding

At the heart of the Understanding Dimension is the question: Who or what needs to be known?

Ethics

At the heart of the Ethics Dimension is the question: What is right and wrong?

Purpose

At the heart of the Purpose Dimension is the question: Where are we going?

Communication

At the heart of the Communication Dimension is the question: What needs to be seen and heard?

The Twelve Characters

Three Domains multiplied by four Dimensions give the Twelve Characters. Each one is a part of you that can be recognised, developed and called on deliberately.

Becoming a Specialist

Develop the three Characters within a single Dimension and you become a Specialist in it.

Joining up: the Six Virtues

When Characters from different Dimensions combine, Leadership Virtues emerge. There are six, and at the centre of them all sits the Master Practitioner.

Explore the six Leadership Virtues

Common questions about the Good Leadership Model

What is Good Leadership?

Good Leadership is leadership that does what is right for yourself, your people and your community, not just what is effective. It combines expert insight, clear communication, bold vision and authentic care. The Good Leadership Model breaks it into Twelve Characters, so it becomes something you can practise rather than admire.

Most leadership writing describes what good leaders are like. The difficulty is that admiring a quality does not tell you how to build it. By naming Twelve Characters, each with its own motto and its own job, the model turns a vague ambition into a set of specific, developable parts.

What is a leadership framework, and why use one?

A leadership framework is a structure that breaks leadership into parts you can recognise, develop and call on deliberately. Without one, leadership development is guesswork. With one, you can see which part of your leadership is strong, which is underused, and what to work on next.

The Good Leadership Model arranges leadership across three Domains, which describe how far your leadership reaches, and four Dimensions, which describe the kind of work being done. Three multiplied by four gives the Twelve Characters.

What are the Twelve Characters of Good Leadership?

The Twelve Characters are Inner Master, Inner Referee, Inner Visionary and Inner Advisor in the Domain of Self; Empath, Mentor, Navigator and Storyteller in the Domain of Others; and Oracle, Custodian, Architect and Conductor in the Domain of Context. Each is a part of you that can be developed.

Good Leadership requires the use of all twelve. Many leaders lean hard on three or four and need to develop the rest. Naming them is what makes the neglected ones visible.

What is the difference between a Domain and a Dimension?

A Domain describes the reach of your leadership: inward to yourself, outward to the people around you, or wider still to your organisation and community. A Dimension describes the kind of work: Understanding, Ethics, Purpose or Communication. Every Domain contains all four Dimensions.

Strong roots in the inner Domain allow more stretch in the outer ones. That is why the model begins with the Domain of Self rather than with strategy or teams.

How do I use the model for leadership development?

Start with one Character. Read what it is and what it does, notice where you already use it and where you avoid it, then practise it deliberately for a few weeks. Develop the three Characters within one Dimension and you become a Specialist in it. Combine Specialisms and Leadership Virtues emerge.

The free Good Leadership Assessment is the quickest way to see which Characters are already strong in you, and The Good Leadership Book takes each one through what it says and does in practice.

The full model, in the book

This page maps the model. The Good Leadership Book walks you through it: what each Character says and does, how to develop it through the 4Ls, and how the Virtues come together in practice.

Buy The Good Leadership Book