Aamer Naeem OBE and Maria Pattinson
Good Leadership starts with trust
Trust is built when leaders show up with knowledge, action, passion and consistency. The Twelve Characters in The Good Leadership Book give you a fresh, practical framework to become the kind of leader people believe in.

The book
Everyday leadership. Tangible, practical, achievable.
Leadership is everywhere, but Good Leadership is what truly sparks change. The Good Leadership Book goes beyond the noise of endless theories and shines a light on what really matters: becoming the kind of leader who uplifts teams, empowers communities and makes a real difference.
Inside you will find practical steps, relatable examples and an easy-to-follow framework that makes leadership development tangible, achievable and genuinely enjoyable.
Click on the image below to take a look inside.

The framework
The Twelve Characters
The Good Leadership Model is shaped by three decades of hands-on leadership, global coaching and real-world results. It arranges leadership across three Domains, Self, Others and Context, and four Dimensions, Understanding, Ethics, Purpose and Communication. Together they give the Twelve Characters.
Each Character is a part of you that can be recognised, developed and called on deliberately. Choose one to begin with, or explore the full model.

Inner Master
'I know who I am'

Inner Referee
'This is my truth'

Inner Visionary
'I know what I want'

Inner Advisor
'I can help'

Empath
'I understand you'

Mentor
'Be good'

Navigator
'I Will help you achieve'

Storyteller
'I will help you understand'

Oracle
'That Makes Sense'

Custodian
'Let's Leave a Positive Legacy'

Architect
'The future is bright, let's make it happen'

Conductor
'Let's spread the word'
Assessment
Which Characters are strongest in you?
The free Good Leadership Assessment shows you where your leadership is already strong and which Characters are worth developing next.
Explore
See the model come to life
The model in 3D
Turn the wheel and explore the Twelve Characters across three Domains and four Dimensions.
Interactive Video
Take a journey around the model. Choose where you want to go after each segment and the video takes you there, exploring the Domains, Dimensions, Characters and Virtue Practitioners in more detail.
The authors
Aamer and Maria
Giving back
Trees for Life Grove
We feel it is important to put back and give back to our planet, and what better than planting much needed trees. Read more about The Good Leadership Book Grove and contribute towards the cause.

Get in touch
Talk to us
For speaking, leadership development and bulk orders, email contact@goodleadership.org.

