Aamer Naeem OBE and Maria Pattinson

Good Leadership starts with trust

Trust is built when leaders show up with knowledge, action, passion and consistency. The Twelve Characters in The Good Leadership Book give you a fresh, practical framework to become the kind of leader people believe in.

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The Good Leadership Model wheel showing the Twelve Characters

The book

Everyday leadership. Tangible, practical, achievable.

Leadership is everywhere, but Good Leadership is what truly sparks change. The Good Leadership Book goes beyond the noise of endless theories and shines a light on what really matters: becoming the kind of leader who uplifts teams, empowers communities and makes a real difference.

Inside you will find practical steps, relatable examples and an easy-to-follow framework that makes leadership development tangible, achievable and genuinely enjoyable.

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The Good Leadership Book cover Look inside

168 pages. Paperback and Kindle.

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Assessment

Which Characters are strongest in you?

The free Good Leadership Assessment shows you where your leadership is already strong and which Characters are worth developing next.

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Explore

See the model come to life

The model in 3D

Turn the wheel and explore the Twelve Characters across three Domains and four Dimensions.

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Interactive Video

Take a journey around the model. Choose where you want to go after each segment and the video takes you there, exploring the Domains, Dimensions, Characters and Virtue Practitioners in more detail.

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The authors

Aamer and Maria

Aamer Naeem OBE

Aamer Naeem OBE

Aamer has over two decades of senior leadership experience. He has held Directorships and Chief Executive positions of multi-national and multi-million-pound organisations. A pharmacist by original training, he completed his Master's in Business Administration, with distinction from Nottingham University Business School. He sat as a Fitness to Practice Committee Member of the General Pharmaceutical Council of Great Britain and the General Teaching Council for England. Having trained and coached hundreds of leaders, he has vast experience across private, public and voluntary sectors. His work in building leaders and organisations has allowed him to deliver his Leadership Development Programmes and coaching globally across five continents. In 2019 he was awarded an OBE in the Queen's New Year Honours List and featured in the Green Park BAME 100 Business Leaders Index.

Maria Pattinson

Maria Pattinson

Maria is an Ethical Leadership specialist. She has thirty years of experience coaching individuals and teams to become the best versions of themselves. Maria brings expertise in mental health and wellbeing and has delivered projects to improve mental health outcomes for communities in the UK and internationally. Maria has a first class Master's degree in Ethical Leadership from King's College London. Her research was in evaluating the impact of leadership development programmes in communities across three global regions. Maria's voluntary work is in Tanzania where she trains local people to deliver mental health awareness courses in community contexts. Maria currently coaches a team of African volunteers across three countries in the East Africa region.

Maria is also a Communication Specialist. For more than twenty years, she worked with top leaders in the NHS flagship programmes run by The King's Fund on developing their capacity to communicate authentically and effectively in public. Her coaching and facilitation draws upon an equally long career as a theatre director and producer of new plays in some of England's leading theatre organisations, including Chichester Festival Theatre, Glyndebourne and Hampstead Theatre. Maria has written about the intersection of leadership, the arts and transformation and is trained in Systemic Constellations Coaching and Family Constellations as developed by Bert Hellinger through the Centre For Systemic Constellations and The Whole Partnership.

Giving back

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For speaking, leadership development and bulk orders, email contact@goodleadership.org.

Manchester, United Kingdom